Many major search engines factor Link Popularity into their relevancy algorithms. Increasing the sites which link to your site can actually improve your search engine rankings. Knowing who links to your site and increasing the number of quality links is an important part of any Web site promotion effort.

This software queries major search engines and lets you rank your site in comparison with the competition. You can even save results and view results over time to determine if your sites popularity is going up or down. Link popularity is also an excellent indicator of domain name value, and is extremely important when purchasing expired domain names.